Hayden Roberts is a vintage motorcycle builder and mechanic who preserves pieces of motorcycle history with his shop, Hello Engine. Specializing in 1960s Triumphs, Hayden celebrates the desert racing culture of that era by building and restoring these vintage machines to be ridden to their limits. His bikes have been featured in numerous publications, including the cover of GQ, in the company of Brad Pitt.
In the spirit of preservation, we created branding that captures the soul of the 1960s desert racer. We drew inspiration from the art and graphics that racers would paint in their garages or sheds, so they were ready to race on any Sunday.
Brand Identity
Art & Graphics
Photography: Scott G Toepfer, Iron & Resin Video: Jesse Carmody
©2023
©2023