adidas – brand graphics

When adidas expanded its North American headquarters, we had an opportunity to take part in the process by designing and art directing its environmental graphics. Our goal was to complement the architecture and find unique ways to tell the brand's story.

Drawing inspiration from adidas' brand DNA, we looked to the patterns found on the bottom of adidas footwear and the forms that make up the adidas logos. By playing with space, motion, and these various shapes and patterns, we provided a fresh context for these details, enabling us to narrate a more enriched story about the brand.

Design
Art Direction
Environment
Product Graphics